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The power of Shopify lies not only in its basic features, but also in its powerful shopify APP extension functions. How do you understand it? In other words, Shopify is like a new mobile phone you bought, with functions such as making calls, surfing the Internet, watching videos, listening to music, etc. In addition, you can also find a lot of mobile apps in the mobile application market to check the functions of the mobile phone. There is greater expansion. Shopify’s App Market is a variety of functional plug-ins that can make your Shopify website more user-friendly and powerful.
Below I will introduce some excellent Shopify App I have used to you. If you have a special need for a function, you can also leave a message, and then I will help you find some suitable App recommendations according to your instructions. Here you are, and we will make a more complete tutorial for each App as much as possible, and explore their functions to meet your needs.
Most of the apps support free trial, so if you need it, you can install the trial experience first, and then decide whether to buy it. In addition, most of the paid plugins are automatically charged from the credit card after the trial period, so if you don’t want to use the app after the trial period, please delete the plugin from the Shopify backend before the trial period ends.
Most apps will call web file resources outside of Shopify. Therefore, installing too many apps may affect the opening speed of the website. Please install the right amount of plug-ins. It is not easy to say that installing 5 apps will open faster than the website with 7 apps installed, because the size of the resources called is different, and the service capabilities are different. In addition, plug-ins that are installed in the background but are not in use may also affect the opening speed of the website. Therefore, it is recommended to delete app that are no longer used from the background.
MailChimp
Mailchimp can no longer be searched and installed in Shopify’s official App Store. You need to use Shopsync to connect your Shopify anpd Mailchimp accounts.
Wheelio collects customer email addresses in an interesting way, and Mailchimp can help us easily create more personalized marketing emails. (The email marketing we are talking about here refers to permission-based email marketing. This kind of email marketing activities have been approved by users and they are willing to accept, and users have the right to cancel your right to continue sending marketing emails. Instead of our usual It means to collect or purchase a large number of e-mail addresses from the Internet, and then use the software to send e-mails. A survey data shows that 72% of the people participating in the survey are more inclined to use email to receive marketing content, while only 17% tend to use social media to receive marketing content. In addition, data shows that the marketing effect of email, whether in reach or conversion rate, is higher than that of social media.
In fact, Mailchimp’s functions have been expanding. It is no longer just an email marketing tool that “even gorillas can use”. It seamlessly integrates with Shopify and Wheelio, and can automatically synchronize Shopify order data and customer information to Mailchimp’s List. Inside, you can also synchronize the email addresses collected by Wheelio to the designated mailing list of Mailchimp. And according to the rules, the users in the mailing list are classified, and personalized mail content is sent.
In addition to these basic email marketing functions, Mailchimp can now automatically save abandoned shopping carts in the Shopify system. Compared with the shopping cart email function of the Shopify system, Mailchimp provides more options, such as email content customization. Stronger, there are more options for the number and frequency of emails sent. It also means better results.
In addition to saving abandoned orders, the automated email marketing function can also be applied to visitor remarketing, remarketing to users who have not visited the site again for a long time, and so on.
In addition, Mailchimp also supports the creation of Facebook or Instagram ads directly in its system. Mailchimp can automatically match and dig out more new users who may purchase your products or services based on the data in your current mailing list, and show the ads you create in Mailchimp to these new users through Facebook or Instagram. This process is probably also achieved with the creation of Facebook’s LLA.
Wheelio
Mailchimp can no longer be searched and installed in Shopify’s official App Store. You need to use Shopsync to connect your Shopify and Mailchimp accounts.
Wheelio collects customer email addresses in an interesting way, and Mailchimp can help us easily create more personalized marketing emails. (The email marketing we are talking about here refers to permission-based email marketing. This kind of email marketing activities have been approved by users and they are willing to accept, and users have the right to cancel your right to continue sending marketing emails. Instead of our usual It means to collect or purchase a large number of e-mail addresses from the Internet, and then use the software to send e-mails. A survey data shows that 72% of the people participating in the survey are more inclined to use email to receive marketing content, while only 17% tend to use social media to receive marketing content. In addition, data shows that the marketing effect of email, whether in reach or conversion rate, is higher than that of social media.
In fact, Mailchimp’s functions have been expanding. It is no longer just an email marketing tool that “even gorillas can use”. It seamlessly integrates with Shopify and Wheelio, and can automatically synchronize Shopify order data and customer information to Mailchimp’s List. Inside, you can also synchronize the email addresses collected by Wheelio to the designated mailing list of Mailchimp. And according to the rules, the users in the mailing list are classified, and personalized mail content is sent.
In addition to these basic email marketing functions, Mailchimp can now automatically save abandoned shopping carts in the Shopify system. Compared with the shopping cart email function of the Shopify system, Mailchimp provides more options, such as email content customization. Stronger, there are more options for the number and frequency of emails sent. It also means better results.
In addition to saving abandoned orders, the automated email marketing function can also be applied to visitor remarketing, remarketing to users who have not visited the site again for a long time, and so on.
In addition, Mailchimp also supports the creation of Facebook or Instagram ads directly in its system. Mailchimp can automatically match and dig out more new users who may purchase your products or services based on the data in your current mailing list, and show the ads you create in Mailchimp to these new users through Facebook or Instagram. This process is probably also achieved with the creation of Facebook’s LLA.Popup, whether from the perspective of user experience or from the perspective of search engine optimization, has always been widely criticized. But it is undeniable that collecting mailboxes through pop-up windows is an extremely effective method. Test after test has shown that it is a very effective way to collect email addresses through pop-up windows. In one of the tests, the number of mailboxes collected through pop-up windows was 1375% more than the number of mailboxes collected through the sidebar Subscription Box. Another test showed that a website with a daily visit volume of 44000UV can collect 10-15 email addresses per day. After the user opens the webpage, the pop-up window is displayed 60 seconds to collect the email addresses. The number of mailboxes collected per day turned out to be 10 times the original, 100-150 email addresses per day. Why use the collected email address? Please use your imagination. I have always regarded the collection of potential customers’ email addresses as an important indicator of website conversion rates. With their email addresses, they have the opportunity to conduct email marketing to them and ultimately build customer loyalty.
How to find a balance between user experience and functional utility? I think Wheelio solves this problem very well. It uses a big carousel lottery to let customers have a try mentality and happily submit their email address to your list. Think this is over? Its functions are far more powerful than you think:
The text content and color style on the turntable can be adjusted at will in the background
Hurry information can also be added under the TRY YOUR LUCKY button, such as 83% offers claimed Today. Hurry up! Create a sense of urgency and increase conversion rate
You can customize the user behavior that triggers the pop-up window of the carousel, and how long the carousel is displayed after the triggering behavior occurs
After the user submits the email address, the corresponding discount information can be displayed at the bottom of the page in a countdown manner to stimulate potential customers to place orders
The coupon code obtained by the user can be automatically filled in the shopping cart page and the payment page
The email address can be downloaded in the form of an Excel table, or it can be directly synchronized to the email marketing tool Mailchimp or Zaius
Can integrate the Messenger marketing tool Recart, increase the number of lists for Messenger marketing
In the advanced payment function, you can also make different big turntables for A/B testing, which can display the performance of the big turntable more intuitively in the form of charts, and customize the content that needs to be submitted by the user, such as changing the email address to a phone number, etc. Wait.
As an integrated APP, Wooview has functions such as Review, sales pop-ups, subscription pop-ups, wish list, email marketing, etc.
Wooview Review is an important function of Wooview APP, the main functions include:
1. According to the import rules you set, one-click to import the comments that meet the conditions from AliExpress to your Shopify website (supports importing pictures in the review)
2.You can automatically send emails to your customers to request comments according to the set rules, and support the use of discount codes in the request emails to encourage users to leave comments with pictures
3.You can control which comments can be displayed in the foreground and which are not displayed in the background
4.You can reply to the Review directly at the front desk and interact with users
5.Support displaying Wooview’s star rating in Google Shopping
6.After clicking on the customer’s Review, there will be a review sharing function
7.Support for inserting product information in the e-mail request to realize Upsell function
In addition, after installing Wooview, you can send free emails to customers who have placed orders in the past to ask them to leave comments. This promotion is quite attractive.
ParcelPanel
This is a app I am currently using, very beautiful.
Unlike platforms such as eBay and Amazon, shopify customers need us to do a good job of attracting traffic. Ins is a very good drainage platform for my product. You can also start with your own products and choose the drainage platform and corresponding app that suit you.
Tidio Chat
I remember when I started Amazon, a question that puzzled me for a long time was, why didn’t Amazon have an online chat function? Now think about it, for Amazon, first, its entire shopping experience has achieved the ultimate it can do. There is a saying, “The highest level of service is no service”, and it is probably Amazon. On the other hand, although adding an online chat function may improve the user experience, correspondingly, in terms of his current size, the price he has to pay is to recruit a large number of customer service staff to process the user’s instant messages. If the message cannot be processed In the future, users have to wait in line, which will only make the service experience worse. E-mail is more efficient at this time.
Compared with Amazon, in the early stage of development of our independent website sellers, when the traffic and orders are not very large, they may need to use the Live Chat function to communicate with customers more closely to solve their trust in our website and improve A sense of security in shopping; solve their problems in the shopping process more quickly to improve the conversion rate of orders; solve their after-sales problems in time and cultivate loyal customers.
In fact, in the process of online communication, through customer questions, you can also discover some problems in your website or service system, and correct them in time to improve user experience. For example, if more than one customer mentions that an order cannot be placed After completing the payment, you really have to check carefully, is there any problem with the payment settings? Why can’t I use the coupon code I received? Check if there is a problem with the coupon code setting, or if the coupon code sent to the customer is wrong? These are indeed the problems I encountered before, and they were only understood and resolved during the communication with customers.
There are many Shopify Live Chat plug-ins, such as Tawk.to, Chatra, Facebook Messenger, Tidio, Facebook Chat by Beeketing, etc. Tidio is recommended here purely because I used it when I used WordPress to help my friends build B2C stations. No matter the mobile terminal or PC terminal experience is very good, there are also mobile apps that can check instant messages sent by users at any time. In the Shopify App Store, the number of Tidio installations and reviews is not low. Of course, you can also try other online chat tools, most of them support free trials, or even free use, so you can make a decision after installing it and trying it out.
FOMO (Fear Of Missing Out) is a app for Social Proof that can make your website look “busy”-using FOMO, you can make a small window pop up on your website from time to time. This information can tell customers imperceptibly, “Oh, someone is shopping on this website, this website should be safe, I can rest assured to place an order”, “Is this product he bought also what I want? You too Check it out.”
FOMO’s function is not only limited to displaying Shopify orders through pop-up windows, it can also display corresponding content by calling Mailchimp, Instagram or other App data. Moreover, all actions after the user clicks on the pop-up window can be analyzed through Google Analytics.
FOMO mainly includes the following functions:
Place the position as you like, choose the four corners of the upper left, lower left, upper right, and lower right at will
Lightweight, it will hardly affect the opening speed of your website
Style and display mode can be customized
The mobile terminal display is also very friendly, and the mobile terminal display can be turned off
Hide and show pop-up windows for specific pages
Prohibit specific products from being displayed in pop-up windows.
In addition to the functional features briefly described above, FOMO has been adding new features. The only possibility that this plug-in is not so good is that the price is a bit higher. After the 7-day free trial, it will cost at least $29 per month to continue using it.
However, Shopify’s App Store has many apps that can replace FOMO to implement the order message pop-up function. For example, Wooview Sales popup, a completely free plug-in, although the function is not as powerful as FOMO, it basically solves the needs of our sellers. Because the function of Sales popup is relatively simple, the installation and setting of APP is also very simple.
Live Chat can help us deal with the problems that customers encounter in the first time, but there are many common questions we can create an FAQ page to provide customers with answers. Such as how to place an order, how to use coupons, how to check the status of the order, how to return and exchange goods, etc. On the one hand, FAQ can help customers understand the services we provide more comprehensively. On the other hand, it also saves us a lot of time to answer customers’ repeated questions.
Of course, we can create a Page at will in the background of Shopify and name it FAQ, and put common questions and corresponding answers on the page. However, the HelpCenter plugin can make this page better in layout and functions. Experience:
Better typesetting, and support the search function within the page
Support users to submit questions
Make your website look more professional
This APP is also constantly developing new features, such as preset page templates, customizable styles, email notifications for questions and responses, and so on.
Refersion
If you are familiar with the history of Amazon’s development, you must know Affiliate Marketing and the power of this marketing method. Some people say that Amazon’s Affiliate Marketing has made Amazon today, and this sentence is not unreasonable. What is Affiliate Marketing? Simply put, I help merchants sell things through my own channels, and the merchants calculate commissions for me based on the sales volume of my channels. Refersion is to help us build an Affiliate management system on Shopify, which can record sales realized through affiliates, sales attribution, and calculate commissions to channel owners.
In the previous article, I briefly introduced the advantages of the marketing method of Affiliate: Pay according to the results. Only when the order is completed, the sales amount will be counted as a sales commission and paid to the advertising publisher according to the agreed ratio. If there is no transaction order, there is no need to pay this part of the fee.
Compared to paid ads such as FB Ads and Google Ads, Affiliate is more like an empty gloved white wolf operation. However, it does not mean that all products are suitable for the marketing method of Affiliate. The higher the price of your product, the higher the commission ratio you can provide, and the more you can attract others to promote your product or service to obtain commission income. If your sales price is 9.99 US dollars, the commission ratio is 50%, there is definitely no sales price of 19.99 US dollars, the commission ratio is 40% attractive.
The Refersion app not only helps us build our own Affiliate system, it also has a 4000+ Affiliates channel for us to discuss cooperation, and this service is free. In addition, we directly invite our customers to join the referral program through the Refersion plug-in, so that customers can help us bring new customers.
1.Simple installation and setup
Have 4000+ free Affiliate channel resources to discuss cooperation
2.Powerful tracking function, data service
3.You can provide coupons to your Affiliate to increase the conversion rate
4.Can freely control the commission ratio of each product
5.The commission payment method is flexible, which can be paid by Paypal, gift card or offline
Refersion can be tried for free for 14 days. After 14 days, you need to pay $19 per month to continue using it. The fee of $19 only supports 30 Affiliate orders per month, and the fee of $89 supports 130 Affiliate orders per month. Order.
Wishlist Plus
From the perspective of the sales funnel, customer browsing is only the first step. We need to design layer by layer to allow customers to complete the purchase. For customers who have not purchased, we have to distinguish whether they are really not interested, or whether they are interested but do not have a strong impulse to buy. Through the wish list, we can distinguish these customers well, and then improve our sales funnel.
And through this APP, customers can directly add wishlists without even logging in, so that we can also determine which products are more popular.
In addition, there are some wishful apps that can be recommended, such as Wooview‘s Wishlist, wishify, wishlist king, etc.
limespot
This is an app that surprises me and has a profound impact. I remember that the sales volume every day when I first installed it was very pleasant. This is similar to the Amazon app interface. The plug-in will calculate the products that the user may be interested in based on the user’s previous browsing history. , In addition to cross-page push, remember to provide a small pop-up window for automatic push of online orders, this is my favorite.
1. Website personalization:
Multiple layouts (grid, carousel, etc.) to create your favorite, up-sell, cross-sell, post-purchase advice, etc.
2. Email personalization
Provide product recommendations in email campaigns and newsletters
3. Native visual editor
Automatically customize the main themes, including Out of the Sandbox and Pixel Union
5. Analysis and ROI tracking
Track your return on investment in real time
Auto Currency Switcher
If your business is spread across multiple countries, you would always want the visitor to be able to see the displayed price in their home currency. Seeing displayed prices in one’s home currency save your foreign customers from Pain of mathematical gymnastics. Multi Currency store also increases the comfort level of a foreign customer. There is an automatic price conversion feature and the customer can also manually change the currency from the currency selection box using Auto Currency Switcher app. The checkout remains in the shop currency.
As e-commerce is going global, the majority of foreign customers prefer to see the prices in their home currency automatically. Thus, Shopify Auto Currency Converter App helps you target international customers all over the world and increase your global sales.
Auto Currency Switcher is the best Currency Converter of Shopify because it has many features like detecting customer’s country automatically, displaying the country flag in the currency selection box, choosing the place where to keep the currency selection box, etc.
Trust
In fact, the biggest problem in the early stage of the independent station is how to gain the trust of customers, especially the issue of payment security. Shopify officials often conduct surveys and show that the most worrying issue when shopping on unfamiliar websites is the worry about payment security, followed by
Are you having trouble converting sales?
If you’re not a well-known store, lack of consumer trust is very likely a contributing factor. Online shoppers often state that they won’t shop on a website they don’t trust. The TRUST app addresses this by conveying key trust elements to the consumer, that reassure and legitimize your store.
Why does trust matter for my store?
If a stranger were to ask you for your credit card details, how would you feel? Hesitant? Anxious? Uneasy? Such feelings are not too different from those experienced by consumers that browse your store.
There’s an increasing prevalence of incidents in which customer data, including names, addresses, credit and debit card numbers, are stolen and exposed by cyber-criminals. It should be no surprise that consumers are more wary with their clicks than ever before.
Consumers need to feel safe when they’re on your store, especially when they are checking out. They need to know that their credit card information is safe at all times, and that they can trust you with it.
What are trust seals?
They’re visual cues that reassure consumers that the particular store is deemed legitimate, secure, and trustworthy.
Image SEO
Many people don’t write picture alt tags. In fact, this is relatively unfriendly to Google SEO. The function of picture alt tags is to display the alt tags when your pictures cannot be loaded on the website, so that even if the pictures are not displayed, But visitors can still know what your picture is about through the alt tag.
This app allows you to quickly add alt tags to your products. If you have more products and it is troublesome to manually add alt tags one by one, then quickly try this Image SEO.
Privy
This app is so popular that many shopify stores have installed it. It can pop up a window when your store opens, and then you need to enter an email address to get a discount code. We can use it to collect emails for remarketing, regardless of Mass mailing or importing collected mailboxes into Facebook ads are very good remarketing methods.
Privy’s suite of conversion, email marketing, & SMS tools, including exit-intent driven popups & banners, help you grow your email list from your Shopify store. All without coding or development skills needed.
1.Customizable, mobile-friendly displays including pop ups, spin to win wheel, banners, flyouts, announcement bars, & embedded forms for email collection
2.Single use & bulk coupon code integration. Surface coupon codes in your popups & autoresponders
3.Target campaigns based on exit intent, cart abandonment, cart value & website behavior
4.Run automated A/B tests to understand how to impact conversion rates
5.Set up a Free Shipping Bar to boost average order value & cart conversion rates
6.Send autoresponders & reminder messages to turn signups into sales
7.Run cross-sell modals with add to cart buttons
8.Automate your email marketing with newsletters, abandoned cart, & order follow up emails.
9.Sync contacts to 50+ email marketing services like Mailchimp, Klaviyo, Bronto, Conversio & more
Aftership
Tracking is necessary, you can check the express delivery of each logistics platform. You can generate your own url.
Keep your customers updated of the whereabouts of their orders until delivery through an intuitive, customized tracking page and automated notifications.
Try out the ultimate order tracking platform for Shopify sellers to tell customers where their order is at any given point of time and when it arrives at their doorstep.
Order Printer
It provides customizable templates, allowing you to quickly print out receipts, labels, statements, etc. that meet the requirements, helping you simplify logistics procedures.
Google Shopping
Install Google Shopping on shopify store, you can do:
It can synchronize your Shopify store to the Google Merchant Center merchant center, and provides a very simple and easy-to-operate way to update your store products on Google Shopping
Sync all products on shopify to shopping ads
Automatically synchronize and update the changes on shopify (product changes, price changes, size changes…)
Free Shipping Bar
Free Shipping Offers with Progressive Messages:
1.Display your free shipping offer in a slide out and customizable bar
2.Show progressive messages when customers put more items in their shopping carts
3.Congratulate customers when they get free shipping offers
4.Track the performance of each bar, so you know which free shipping goals generate the most sales
Advanced Targeting:
1.Geotargeting: Set different bars to display to visitors from different countries, such as “Free shipping over $50” in US and “Free shipping over C$70” in Canada
2.Display page targeting: Configure bars to only display on certain pages, such as all pages, home page only, collection or product pages, orby providing the URLs
3.Exclude page targeting: Configure bars not to display on certain pages, such as home page, collection or product pages, or any pages by providing the URLs
4.Currency Detection: Auto-detect visitors local currencies and convert the free shipping amount with real-time exchange rates
Fully Customizable and Responsive:
1.Curated bar background images express the holiday mood, increase conversions, and generate more sales
2.Supports emojis in the bar messages
3.Everything on the bar is customizable to fit your store style
4.Bar can be configured to display at any desired positions on your website
5.Responsive, and optimized for all screen sizes including desktop, tablet, and mobile
Sales Countdown Timer Bar
This is actually a marketing tool. Use the countdown to give you a sense of urgency-place your order quickly, or the time will come. After this point, the goods will be out of stock!
Shopify can also do the same effect, that is, use Sales Countdown Timer.
It can generate a countdown clock on the product details page, creating a sense of urgency for users.
Instagram Feed
Instafeed is an official Instagram app
Display custom shoppable Instagram feeds on your Shopify store with Instafeed.
Benefits
1.Minimal and elegant feed – We focus on customer journeys that increase your sales and eliminate features that distract your customers and hardly get clicked (sliders, stories, animations, etc).
2.Keep your store content fresh – Use your Instagram content to automatically drive fresh new content to your store.
3.Create social proof – Use your Instagram content to build social proof and convert your store visitors into customers.
4.Get your Instagram discovered – Expand the reach of your Instagram to your Store visitors. Get new followers and likes.
5.Make it yours – Display your Instagram content exactly as you wish. Make it blend seamlessly into your store.
6.Save time – Display your Instagram content in less than one minute using a simple and intuitive editor. No coding skills required.
7.Customer care – We love our customers and strive to provide the greatest personalized assistance.
Key Features
1.Image and video support.
2.Compatible with all themes and devices.
3.Fully responsive – Posts automatically adjust to screen on desktop and mobile.
4.Lightweight – Does not inject any code in your store or degrade your page speed (all images are lazy loaded).
5.Fully customizable – Choose feed title, number of rows and columns, space between posts.
6.Link posts to Instagram or open pop-up window directly on your store.
7.Show number of likes on each post (Instafeed Pro).
8.Custom number of rows and columns for mobile (Instafeed Pro).
9.Tag products on your posts – Create shoppable Instagram feeds (Instafeed Pro).
10.Filter your posts by hashtags (Instafeed Plus).
11.Publish multiple Instagram feeds – Up to 3 feeds (Instafeed Pro); Unlimited feeds (Instagram Plus).
What aspects should be considered when installing shopify APP?
- Cost performance?
- Does it affect the speed of the website?
- Are APP service providers continuously updating functions?
- How about after-sales service?