Jungle Scout

Introduction to Splitly

Splitly was a specialized software tool designed to empower Amazon sellers with data-driven decision-making. Its core purpose was to conduct A/B tests (also known as split tests) on various elements of an Amazon product listing. By comparing different versions of titles, images, bullet points, or prices, sellers could determine which combination resonated most with customers and led to higher conversion rates. It’s important to note that Splitly has been officially shut down, and its services have been integrated into the broader Jungle Scout ecosystem, redirecting users to that platform.

Key Features

During its operation, Splitly offered a suite of powerful features tailored for Amazon’s marketplace:

• Listing Element Testing: Users could test variations of their main product image, title, bullet points, and description.
• Price Optimization Testing: A critical feature that allowed sellers to experiment with different price points to find the optimal balance between volume and profit.
• Automated Traffic Rotation: The tool managed the traffic between different listing versions, ensuring tests were statistically valid.
• Data Analytics Dashboard: It provided clear, visual reports on key performance indicators like click-through rate (CTR) and conversion rate, highlighting the winning variation.

Unique Advantages

Splitly distinguished itself by focusing solely on A/B testing, offering depth and precision in an area often underserved by broader tools. Its advantages included:

• Scientific Approach to Listings: It replaced guesswork with empirical data, reducing the risk of costly listing changes.
• Seamless Amazon Integration: The platform worked directly with Seller Central accounts, making setup and monitoring straightforward.
• Focus on Profitability: By optimizing the most critical elements of a listing, sellers could directly impact their sales and revenue without increasing advertising spend.

Who Was It For?

Splitly was an ideal tool for serious Amazon sellers looking to scale their business efficiently. Its primary users included:

• Established FBA sellers aiming to maximize the performance of their existing product catalog.
• Brand owners wanting to build a data-backed, optimized brand presence on Amazon.
• Entrepreneurs and agencies managing multiple SKUs who needed a systematic process for listing optimization.

Frequently Asked Questions

Is Splitly still active?
No, Splitly is no longer an active, standalone service. The platform has been shut down and its domain now redirects to Jungle Scout.

What happened to my Splitly account or data?
With the transition to Jungle Scout, existing Splitly users were directed to migrate to Jungle Scout’s platform. For specific data inquiries, contacting Jungle Scout’s support is recommended.

Can I still do A/B testing for Amazon listings?
Yes. Jungle Scout, a leading all-in-one platform for Amazon sellers, has incorporated A/B testing functionalities into its suite of tools, offering a similar value proposition within a broader ecosystem.

Why is A/B testing important for Amazon sellers?
Amazon’s marketplace is highly competitive. Even small improvements in a listing’s conversion rate can lead to significant increases in sales rank, organic visibility, and overall profitability. A/B testing provides the evidence needed to make those winning changes.